Beauty Tips & Trends

16 New Beauty Products Our Pros Are Obsessed With This Month

16 New Beauty Products Our Pros Are Obsessed With This Month

Good Housekeeping

a selection of new beauty launches for april 2026 highlights trending makeup and skincare products, from glow boosting serums to creamy blushes and hydrating lip treatments. this month’s standout formulas reflect key trends like luminous skin, multipurpose products and bold, natural looking color.

Best New Beauty Products for April 2026Product Image Shots

In the Good Housekeeping Institute Beauty & Personal Care Lab, our team of scientists and beauty editors receive almost every new beauty product launch, from face and body skincare products to haircare and styling, makeup, tools and devices, fragrances, and more. Luckily, after decades of experience testing products, we can easily spot the winners in a crowd. In this monthly series, GH Beauty Lab experts sort through the hundreds of samples crossing our desks to share the ones that stood out enough for us to use in our routines.

Spring has officially sprung in the GH Beauty Lab (at long last!) and all the new beauty product launches coming into the Lab are giving a lighter, brighter vibe. This month, we’re spritzing fresh new fragrances, slicking on dewy lip colors, sweeping on skin-awakening blushes, reviving our hair routines with innovative stylers, and gravitating toward face makeup and skincare that gives an instant glow. Read on for the best new beauty launches we’re loving to give your beauty routine a post-winter boost.

Our experts

best new beauty products: sarah creal coming in hot blurring pressed mousse blush

Sabina Wizemann / Good Housekeeping

best new beauty products: bvlgari eau parfumée thé impérial eau de toilette

April Franzino / Good Housekeeping

best new beauty products: cecred heat activated silk glaze

Good Housekeeping / Cameron Jenkins

best new beauty products: pur minerals glossy lip tint

Dori Price

best new beauty products: beautyblender bio pure makeup sponge

Danusia Wnek / Good Housekeeping

best new beauty products: innbeauty project pro c serum brightening solution

Celia Shatzman / Hearst

best new beauty products: it cosmetics do it all sheer tint face balm

Chiara Butler / Good Housekeeping

best new beauty products: dove deodorant pads

Sabina Wizemann / Good Housekeeping

best new beauty products: lolavie speed dry heat protectant spray

Celia Shatzman / Hearst

best new beauty products: patrick ta major headlines double take crème & powder blush duo

April Franzino / Good Housekeeping

best new beauty products: eadem lip softening balm

Good Housekeeping / Cameron Jenkins

best new beauty products: aveda limited edition light the way vegan soy wax candle with rosemary mint aroma

April Franzino / Good Housekeeping

best new beauty products: noyz rinse cycle eau de parfum

Danusia Wnek / Good Housekeeping

best new beauty products: aora makeup inicia 12hr illuminating primer

Chiara Butler / Good Housekeeping

best new beauty products: skinfix ceramide prime whipped cream

Dori Price

best new beauty products: yves saint laurent lovenude lip blusher soft blurring lip color

Celia Shatzman / Hearst

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