Tag Archives: ETBrandEquity
The rise and rise of professional hair care brands, ETBrandEquity
Representative image (source: iStock)Traditional hair care brands have a new and disruptive competitor– professional variants. Accordin...
Insight Cosmetics Plans Major Offline Expansion with 60 New EBOs by 2026, ETBrandEquity
Insight Cosmetics is ramping up its offline play with plans to scale its Exclusive Brand Outlet (EBO) network to 60 stores by 2026, str...
L’Oreal’s Guive Balooch on future-proofing beauty, ETBrandEquity
Imaging by Shubhra DeyWhile the four Ps of marketing have evolved over time, product remains at the top of the funnel, even for legacy ...
Beauty & Skin
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