Hindustan Unilever eyes premium beauty boom with Rs 2,000 Cr outlay

Hindustan Unilever plans to invest up to Rs 2,000 crore over the next two years to expand manufacturing capacity in fast-growing premium segments across its Beauty & Wellbeing and Home Care liquids portfolio, the company said on Tuesday.

The move underscores HUL’s strategy of backing “fewer, bigger bets” while doubling down on high-growth demand spaces such as premium skincare, haircare and liquid-based personal and home-care products. The investment will be spread across multiple locations and is aimed at scaling production while sharpening responsiveness to shifting consumer preferences.

Flagship brands such as Clinic Plus, TRESemme, Lakme and Vaseline anchor the company’s fast-growing Beauty & Wellbeing vertical.

HUL said the expansion will be powered by advanced automation and digital technologies designed to boost supply-chain agility and efficiency. The company expects the upgraded network to help it serve emerging retail channels and fast-growing product formats more quickly, an increasingly crucial advantage as premiumisation reshapes India’s FMCG demand curve.

In line with its sustainability commitments, the new and expanded facilities are targeted to operate on 100% renewable energy, positioning the capacity build-out as both a growth and climate-aligned initiative.