Insights Into Biohacking Trends In 2025

Lindsay O’Neill-O’Keefe, CEO of Wellness Eternal, creator of the Biohacking Index, and host of the Optimize WE podcast.

The wellness industry is in the midst of a transformation. What often began with niche experimentation in Silicon Valley has become a global movement powered by data, diagnostics and technology once reserved for hospitals and elite athletes. Hyperbaric chambers, red light systems and electromagnetic field devices are no longer futuristic concepts. They’re appearing in recovery centers, wellness studios and living rooms around the world.

But rapid innovation brings noise. Every week, a new technology promises better sleep, faster recovery or biological age reversal. The question for both practitioners and consumers is no longer what’s new, but what’s proven.

New trends reflect a shift toward measurable, data-informed biohacking and the future of integrative health.

Recent Trends In Biohacking

Hyperbaric oxygen therapy (HBOT) is one of the most researched wellness technologies. A Google Scholar search yields over 30,000 records, reflecting the extensive volume of research. Books like Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care by Dr. Jason Sonners are bringing more attention to the field.

HBOT is also moving into more mainstream use. Fortune recently noted that Bryan Johnson and LeBron James have incorporated it into their routines, while organizations such as the New York Giants, New York Yankees, Pittsburgh Penguins and the Inter Miami Football Club have integrated ISO certified HBOT chambers from Oxygen Health Systems into their training programs. According to Grand View Research, the global HBOT market is projected to reach $4.9 billion by 2030.

Pulsed electromagnetic field therapy (PEMF) is also expanding from specialized clinics to at-home use. Portable and AI-guided PEMF systems are being adopted by both providers and consumers, with the global market expected to reach $1.1 million by 2033. A report from Future Market Insights points to rising consumer awareness and demand for at-home recovery tools as key growth drivers.

Cultural adoption is accelerating as well. Dave Asprey, known as the “Father of Biohacking,” uses PEMF therapy. Biohacking influencer Ben Greenfield integrates it into his regimen, and it’s known that Tony Robbins raves about PEMF devices as part of his recovery protocol. I’ve noticed clinics, wellness centers and chiropractors across the U.S. are adding PEMF sessions, reflecting its move from niche technology to more mainstream recovery practice.

Red light therapy has also evolved from a laboratory innovation into a wellness essential for many people around the globe. Once limited to research environments, it is now being used in medical clinics, recovery studios and homes worldwide. Stanford Medicine notes that interest in red light therapy “has boomed in recent years for all kinds of purposes, at medical clinics and at home.” Meanwhile National Geographic has reported on the rapid rise of LED-based consumer devices and the science behind them. Market data from Grand View Research projects the global light therapy industry will exceed $1.4 billion by 2030.

More than a red-light-mask fad popularized by celebrities like Kourtney Kardashian, photobiomodulation technology is now part of elite performance and recovery programs. Top athletes such as LeBron James (registration required) have integrated red light into their routines—illustrating how this once-niche modality has become a credible cornerstone of wellness, performance and longevity optimization.

Alternating between heat and cold environments is another widely adopted trend. A long-term study published in JAMA Internal Medicine found a link between frequent sauna use and improved cardiovascular health and longevity, while commercial data confirms the trend’s growth. Using Grand View Research’s category reports as a proxy for contrast-therapy hardware, the global sauna market is on track for about $1.27 billion by 2030, and cold-plunge tubs for nearly $427 million by 2030.

Sunlighten, an infrared technology company, recently expanded into cold immersion through its acquisition of Ice Barrel Inc. Influencers such as Gary Brecka, Dave Asprey and Ben Greenfield have also highlighted contrast therapy as a cornerstone of recovery and stress adaptation.

The Challenges

However, scaling these modalities presents challenges. Regulatory hurdles, such as FDA oversight, demand compliance with strict safety and efficacy standards. To navigate this, businesses can invest in legal and medical expertise and pursue partnerships with research institutions to fund Phase III trials, ensuring robust validation.

Another challenge is market saturation with low-quality devices, which erodes trust; for instance, cheap red light masks dilute the credibility of photobiomodulation’s clinical benefits.

I suggest entrepreneurs align with science, prioritize quality certifications (such as ISO certifications) and foster consumer trust through evidence-based marketing in order to transform these modalities into sustainable, high-impact ventures that can help lead the $1.8 trillion wellness economy.

What Comes Next

My organization’s recent “Biohacking Index” report underscores the uptick in the adoption of established modalities like PEMF, red light therapy (photobiomodulation), contrast therapy (sauna and cold plunge), and HBOT, driven by consumer demand for at-home and performance-focused recovery tools. These trends align with the growing global biohacking market, which is expected to reach $63 billion by 2028, signaling a broader shift toward mainstream longevity optimization.

I think these trends are leading 2025’s wellness economy because they unite three things: scientific grounding, practitioner adoption and public visibility. These modalities are forming the foundation of a new era in evidence-based wellness.

Strategic Positioning For Success

Business leaders aiming to capitalize on the booming wellness economy can prioritize integrating high-potential modalities into scalable, consumer-friendly offerings. First, consider developing hybrid delivery models that combine clinical and at-home solutions. Early movers who blend credibility with user-friendly innovation could dominate.

For entrepreneurs, investors and wellness operators, the message is clear: Focus on modalities where credibility meets scalability. In a market where hype moves faster than science, the future could belong to those who align innovation with integrity.

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